24 Feb 2010
Naming Your Business: Five Hidden Pittfalls of Using Creative Spelling in Your New Company Name
Posted under General
If you’ve ever run across the old joke that “fish” should actually be spelled “ghoti” (“gh” as in “tough,” “o” as in “women” and “ti” as in “nation”), then you won’t be surprised to know that many companies put this quirk of the English language to work by concocting an alternate spelling of a key [...]
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