Naming Your Business: Five Hidden Pittfalls of Using Creative Spelling in Your New Company Name

If you’ve ever run across the old joke that “fish” should actually be spelled “ghoti” (“gh” as in “tough,” “o” as in “women” and “ti” as in “nation”), then you won’t be surprised to know that many companies put this quirk of the English language to work by concocting an alternate spelling of a key [...]

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Guest Post: The Faith Versus Fear Mindset

Several years ago, I went skydiving. Obviously falling out of a plane 10,000+ feet above ground isn’t the safest thing you can do. To limit their liability and make sure everyone understood the waiver we were required to sign, skydiving companies have participants sit through an hour long presentation that details the things that can [...]

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